I arrived at my financial business model many years ago.
I discovered that one private lesson for an hour was not as effective as many once per week lessons. I try to explain to folks in a one hour lesson they can only get an hour of coaching. It is helpful but signing up on the monthly program is far more cost efficient. I charge $110 per hour for a lesson, so why not sign up for six months or a year? That gives you three hours of lessons per month (12 month pro) plus weekly video sessions plus a workout schedule (online coaching for the latter) . Lessons are defined as consultations, video analysis, workout schedules, plus or time on the court at tournaments or here in Arizona. Here is what the program is not:
It is not-
1. a three hour microscopic examination of everything wrong
2. A big “Here is what you should have done” sessions
3. and not a beat down on your poor mechanics
it is:
1. Immediate feedback on what is good about your game
2. Suggestions on how to improve and an RX of what it will take to move up two levels.
3. An examination of how issues in footwork and positioning lead to poor shot selection
4, Employment of technologies for feedback and illustration of how it should be done.
5. Video conferencing when necessary to go over game video on shared screen.
6. Developing a program based on your tournament and daily schedule.
7. Free lessons when you visit Arizona.(with the deluxe monthly program)
8. Ethical coaching-I do not steal students from other coaches and i do not coach against my students who may play each other. Fact: Everyone I ever coached approached me-I do not schmooze players for my “cred” and I leave other coach’s players alone!
9. intangibles such as weekly scientific articles or advice, feedback, and video examples.
10. My Website with over two hours of online racquetball camp, and over four hours of videos/drills for improvement. Only my monthly athletes have private access to this site.
Remember, my success is based on day in and day out coaching. I work hard at coaching and doing the best for my athletes. My athletes move up two levels when coached by me if they do the work. That has been the best advertising a Coach can ask for. This success has made my coaching the producer of more champions than any other coach for the last 45 years! (First two national champions, 1978!).